Thoughts on Kit-Kat going Fairtrade
Why just Kit Kat, why not everything? Either you’re ethical, or you’re not.
Sue Acton at Bubble & Balm has said…’the separation of product and company is a risk to the integrity of Fairtrade, and therefore that any company that wants to certify a product should also have to meet some generic minimum standards about their entire business as a pre-requisite to obtaining individual product approval’.
I agree with this, what do you think?