About Fairtrade

What is Fairtrade

Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.

A Fair Story

click on the image to watch a short video about The Fairtrade Story

A Fair Story video


To ensure a better deal for marginalised producers in developing countriesthe Fairtrade Foundation awards the FAIRTRADE Mark to products that meet international standards set by Fairtrade Labelling Organisations International (FLO). The FAIRTRADE Mark is an independent consumer label which appears on UK products as a guarantee that producers have received a better deal.



There are five guarantees behind the FAIRTRADE Mark:

  1. The FAIRTRADE Mark guarantees farmers a fair and stable price for their products
  2. The FAIRTRADE Mark guarantees extra income for farmers and estate workers to improve their lives
  3. The FAIRTRADE Mark guarantees a greater respect for the environment
  4. The FAIRTRADE Mark guarantees small farmers a stronger position in world markets
  5. The FAIRTRADE Mark guarantees a closer link between consumers and producers

Find out more from the Fairtrade Foundation’s website: www.fairtrade.org.uk