What is Fairtrade
Fairtrade is about better prices, decent working conditions, local sustainability, and fair terms of trade for farmers and workers in the developing world. By requiring companies to pay sustainable prices (which must never fall lower than the market price), Fairtrade addresses the injustices of conventional trade, which traditionally discriminates against the poorest, weakest producers. It enables them to improve their position and have more control over their lives.
The FAIRTRADE Mark
To ensure a better deal for marginalised producers in developing countries, the Fairtrade Foundation awards the FAIRTRADE Mark to products that meet global standards set by Fairtrade International. The FAIRTRADE Mark is an independent consumer label which appears on UK products as a guarantee that producers have received a better deal.
Find out more at the Fairtrade Foundation’s website: www.fairtrade.org.uk