What is a Fairtrade Town and what does it mean to be one?
The Fairtrade Towns movement
London became a Fairtrade City on 23rd October 2008, and we are proud to be part of the Fairtrade Towns movement.
The Fairtrade Towns movement aims to bring together people from all sectors of the community to promote Fairtrade and the FAIRTRADE Mark. It was initiated by a group of supporters who declared Garstang in Lancashire the first Fairtrade Town in 2000. The campaign caught the imagination of local campaigners, politicians and businesses. It secured media coverage across North West England and ensured that many more people could recognise the FAIRTRADE Mark and understand its purpose.
There are now 600 Fairtrade Towns in the UK, including a majority of the boroughs in London. In addition, there are over 2,000 Fairtrade Towns across 18 countries around the world… all of these inspired by the example in the UK.
In order to be awarded Fairtrade Borough/Town/City status, we have to meet each of the “Five Goals”. The goals aim to increase the presence of the FAIRTRADE Mark and Fairtrade products throughout the local community, including the local council, faith groups, businesses and schools.
Five goals to achieve Fairtrade Town status:
1. The local council must pass a resolution supporting Fairtrade and committing to serve Fairtrade coffee and tea at its meetings and in offices and canteens;
2. A range of Fairtrade products must be readily available in the area’s shops and served in local cafés and catering establishments (targets are set in relation to population size);
3. Fairtrade products must be used by a number of local work places (estate agents, hairdressers etc) and community organisations (churches, schools etc);
4. The council must attract popular support for the campaign; and
5. A Fairtrade Steering Group must be convened to ensure continued commitment to Fairtrade Town status.