Posts Tagged ‘campaigns’

Fairtrade Coffee Caper

June 7th, 2016 Comments off


Stop 1_Phoenecia

Our group outside our first coffee stop.

On a Sunday morning, 15 May 2016, an unruly group of coffee drinkers gathered at Phoenecia Mediterranean Food Hall café in Kentish Town, over a Fairtrade cup of coffee, for the start of Camden’s Great Fairtrade Coffee Caper, a Fairtrade coffee crawl through Camden borough.

The event was organised by Camden Fairtrade Network (CFN) to take part in the World Fairtrade Challenge, a Fairtrade International initiative aiming to get as many Fairtrade cups of coffee drank over 3 days (13-15 May) as possible, to help small-holder coffee farmers protect their livelihoods and fight climate change.

The idea was to use this event to find out which cafes in the borough sold Fairtrade coffee, support those that did, and ask those that didn’t serve it to do so, highlighting consumer demand for Fairtrade and the difference it made to coffee farmers and communities.

CFN put together a route, using Google My Map, with input from Camden Tour Guides Association member, Valeria Bellazzi – who volunteered her time and expertise.

The route was limited to certain parts of the borough** to make it manageable within four hours, and allow for optional de-tours.

A meeting place was chosen that was easy to get to and offered Fairtrade coffee*.

Cafes on route serving Fairtrade coffee were rewarded with patronage and window stickers, and those that didn’t were given leaflets about Fairtrade and spoken to about switching.

10 people participated in the Fairtrade coffee crawl, either in part or for all of it.

Over 4 hours, 16 cafes were visited, and 19 cups of Fairtrade coffee drank, in the 4 cafes serving it.

The 4 cafes serving Fairtrade coffee were Phoenicia which offers a Fairtrade option, Campbell’s Canal Cafe serving Fairtrade wherever possible, Mildreds serving triple certified (organic, Fairtrade and Rainforest Alliance) coffee and the ATM kiosk at Euston Station.

The number of cafes serving Fairtrade coffee and level of understanding of Fairtrade was surprising low.

Some managers and serving staff were more open than others to discussing Fairtrade, and showed interest in following up. Others cited existing sponsorship packages in place, or showed a lack of interest in Fairtrade.

Other places in the borough that serve Fairtrade coffee but which were not included in the route are Camden Council’s cafe at 5 Pancras Square (Kings Cross), Quaker Centre Cafe, Fairly Square, Pret a Manger, Soho Coffee Company, Eat, Greggs, and Leon.

Buna Oromia will soon be opening a café and distribution point at 154 Royal College Street, Kentish Town, selling Fairtrade Organic Ethiopian coffee.

Through this event, CFN have engaged new people, started mapping Fairtrade coffee spots in Camden borough, and got some discussions going with local cafes about switching to Fairtrade.

The group are to discuss what next. There is potential for follow ups with cafes visited, organising similar events in other areas of the borough, and putting together a more comprehensive map of Fairtrade coffee spots.

Hopefully others across the capital, the country, and the globe can be inspired to do their own Fairtrade coffee crawls.

Our next meeting is on 6.30pm, 12 July, at Voluntary Action Camden.

If you would like to tell us about a café in Camden serving Fairtrade coffee, or get in touch about something else, drop us a line You can also find us on Twitter and Facebook.

Anna Lerner
Camden Fairtrade Network


*This presented an opportunity to get a café to offer Fairtrade to its customers; the envisaged meeting place, Phoenecia, sold Fairtrade coffee in its shop but not its café. When approached in advance, the manager agreed to offer Fairtrade coffee in its café and advertise the option to customers.

** Parts of Kentish Town, Chalk Farm, Camden Town and Euston.

Stop 11_Canal Cafe4

Second Stop: The group stop for lunch and a Fairtrade coffee at Campbell’s Canal Cafe, Camden Lock. (Above and below).

Stop 11_Canal Cafe5

Stop 13_Mildreds1

Mildred’s serve triple certified coffee. Check the label!

Stop 14_Mildreds4

The group outside Mildred’s, Jamestown Road

Stop 16_AMT Euston2

Last Stop: AMT, Euston Station. Fairtrade stalwart Marion Hill grabs a coffee.

Ealing Valentine’s Day Bake sale – £300.00 raised!

March 6th, 2013 Comments off
2013 Valentine's Day bake sale

2013 Valentine's Day bake sale at Ealing Council

On Valentine’s Day Ealing Fairtrade Group (EFG)  held a Fairtrade bake sale for employees at Ealing Council’s offices in the west London borough.

A member of the sustainability programme for regeneration and housing was key to organising the event – and the event raised nearly £300.00.  Members of EFG provided home-made cakes, scones, and cookies.  A ‘Send a Valentine’ scheme – sending a baked cake with a message to someone in the building – attracted a lot of attention – and caused much amusement, excitement and wild speculation about who was the sender of the cake-gift.

The Council’s own ‘green champions’ provided samosas which proved to be very popular.

Thanks to everyone for baking, buying or being a Valentine’s Day cake recipient!

The Ealing Fairtrade Group is celebrating ten years in 2013.


The Big Fair Bakes starts today with Celebration cake for Ealing Mayor and Mayoress

September 24th, 2012 Comments off

To mark the launch of the Big Fair Bake campaign, the Mayor and Mayoress of Ealing, Councillor Mohammad Aslam and Mrs Majeeda Aslam will be presented, on Monday 24th at Ealing Town Hall, with a specially crafted cake made with Fairtrade ingredients kindly donated by the Co-op Southall.

Ealing Fairtrade Group present cake to Mayor

Ealing Fairtrade Group present cake to Mayor

Nearby volunteers of the Ealing Fairtrade Group have baked cakes for sale to Ealing Council staff as part of the campaign and raised £90.00.

The campaign runs from 24 September until 7 October 2012 – but you can bake cakes to share and sell any time of the year sending the proceeds to Fairtrade for the newly launched Innovation Fund – Find out more

Ealing Fairtrade Group 'cake' for the Mayor

Fairtrade sugar, icing sugar, demerera sugar, cadbury's buttons and Bourneville cocoa

Ingredients such as Fairtrade icing sugar, caster sugar, and demerera sugar are available at supermarkets including the Co-operative and other shops.  Cadbury’s buttons and Bournville cocoa are widely available in supermarkets too and can help make cakes rich, tasty and indulgent.

Photo courtesy of D Joshi (ingredients) and Virginie Lenfant (Presentation).