2010’s Ben & Jerry’s Sundae music festival was a sun-soaked, Fairtrade goodies filled event on Clapham Common, celebrating great music and Ben & Jerry’s commitment to going 100% Fairtrade by the end of 2011. Sundae punters went Nuts About Fairtrade, filling up their tummies with the bottomless supply of Fairtrade Ben & Jerry’s ice cream and the following Fairtrade nosh from the Tasting Tent:
- Traidcraft muesli
- Dorset Cereal’s Grenola boxes
- Harry’s peanuts
- Equal Exchange’s brazil nuts and walnuts
- Sainsbury’s fruit bars by Tropical Wholefoods
- Divine chocolate coins and bars (all the flavours!)
- Jelly beans
- Cafedirect coffee samples
- Fairtrade wines
- Lots and lots of chocolate coated raisins and nuts
The Fairtrade Merchandise stall was manned by the Fairtrade Wandsworth Network and punters could buy cotton bags, tea towel, inflatable bananas, badges.
2,500 people showed their interest in Fairtrade/products by signing up to receive Fair Comment – 10% of the total number of Sundae Festival goers!
Sexy models bore their torsos modelling the ‘pants for poverty’, Fairtrade cotton underwear, and the following celebrities endorsed Fairtrade through wearing the FAIRTRADE Mark T-shirt (including some whilst performing!):
- Scouting For Girls
- Billy Brag
- Slow Club
- Goldheart Assembly
- Frightened Rabbit
- Cherry Ghost
London is the world’s largest Fairtrade city and if you’d like to get involved in the exciting London Fairtrade Campaign, please contact email@example.com.