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Ealing’s Divine Fairtrade

February 25th, 2015 Comments off

On 24th February Divine’s amazing chocolate van visited Greenford High School to promote Fairtrade during Fairtrade Fortnight. As well as sampling their array of delicious chocolates, students were able to purchase a bar from their huge selection- which included white chocolate and strawberries, toffee and sea salt and dark chocolate and chili and orange to name but a few. The students hugely enjoyed and appreciated the quirky van and learnt about Ghana– where most of Divine’s cocoa comes from.

Greenford High School is pursuing FairAware Status currently and this visit helped a lot!

The van then went on to Ealing Town Hall where it was open to council staff and the public, and it was very successful there too.

Greenford High School students and staff learning about Fairtrade from Divine Van!

Greenford High School students and staff learning about Fairtrade from Divine Van!

It then made a stop at Ealing Town hall with equal success!

It then made a stop at Ealing Town hall with equal success!

Celebrities send their birthday messages to Dubble

April 29th, 2010 Comments off

Baldric

Dubble, the chocolate brand created just for children by Comic Relief and Divine Chocolate, is 10 years old next month. We asked some of Dubble’s celebrity supporters’ what they thought. Here they are in their own words:

Jo Brand: “When Dubble was launched back in 2000 – I thought it was a great idea and it really struck a chord with kids who know about things being ‘fair’ and ‘not fair’. Dubble and Divine galvanise people to get behind Fairtrade – and give us great chocolate at the same time. Happy Birthday Dubble”

Ben Elton: Ten Dubbly good years deserves a Dubbly big bang. Dubble is the chocolate bar with a mission. It has inspired the young generation to make a noise about Fairtrade and has proven that change is possible”

Tony Robinson: “A chocolate bar just for children; award-winning resources for teachers; multimedia campaigns for young people. Dubble is Fairtrade and delicious, with a dash of Comic Relief. Not just a cunning plan – Dubble, you’ve done it!”

Richard Curtis: “Happy Birthday Dubble and we look forward to more Dubbly exciting years working together making change happen in Africa”

And finally one of our favourite childhood reads, The Beano, told us: “From one ‘Dubble Trouble’ to another… Dennis, Gnasher and everyone at The Beano would like to wish Dubble happy 10th birthday!”

Don’t forget you’re invited to help us celebrate our 10th birthday at the London Fairtrade Festival next weekend. See you there.

We’ve come a long way since Campaign Coffee!

January 25th, 2010 1 comment

Last Saturday I was lucky enough to be able to attend a conference organised by the London Fairtrade Diocese Campaign and hosted by St Stephen’s church in West London.

It was a full programme with the theme of Transforming Lives through Fairtrade, and featured some high profile speakers from the Fairtrade Movement as well as John Bell, a very well respected member of the Iona Community, who’s written hymns and books, contributes regularly to BBC Radio 4’s Thought For The Day and has an amazing knowledge of international music – as I discovered in the afternoon!

John Bell

John Bell

John has been involved in the trade justice movement for longer than I have lived – and was reflecting about the early days when he sold ‘campaign coffee’ – renowned more for the ethos than quality!
He made a very thought provoking speech about Global Trade and Global Warming, where he lamented the way people now only seem to measure the financial impact of items, rather than the wider costs in terms of resource. He feels that we have entered an ‘age of entitlement’ which leads to relentless consumption of resource and questioned if people and the environment are actually able to afford the cheapness that we have come to expect in this modern society where we have instant access to knowledge but not necessarily the wisdom to benefit from it.

He does feel that Fairtrade can help to address some of the negative impacts the developing world that the international markets contribute to, and we heard from Barbara Crowther, Director of Communications and Policy at the Fairtrade Foundation about how the scale of Fairtrade has grown significantly over the 15 years they have existed in the UK, and the challenge they face of balancing the mainstreaming of Fairtrade (Nestle’s KitKat and Starbucks and Cadburys etc) with the importance of supporting pioneering 100% Fairtrade brands like Cafédirect and Divine Chocolate.

After a ‘Working Lunch’ we were energised by Catherine Brogan , a performance poet, who described herself as the ‘next generation of Fairtrade campaigner’ treated us to some lively poetry recitals, rounded off with her latest composition which is the most compelling argument I’ve heard to buy Fairtrade so far – you can read it here , but without a strong Irish accent you’ll struggle to make it rhyme!

The afternoon consisted of hymns from around the world, lead by John Bell, with presentations from leading 100% Fairtrade brands Divine Chocolate and Cafédirect. Sophi Tranchell MBE, Managing Director of Divine Chocolate and Chair of London Fairtrade Campaign presented to us the whirlwind history of Divine Chocolate, and described some of the inspiring impacts they have seen since working with suppliers and shareholders, the Kuapa Kokoo co-operative in Ghana.

I then had 10 minutes to speak about Cafédirect. We has been in business for almost 20 years, and the story of how we were formed is very really genuine and very refreshing, particularly in these days of corporate takeovers and multinational companies creating their own stories of authenticity. You can read more about it here. Cafédirect’s growth in our early days was driven by real grass roots campaigners, who bought our coffee from church halls, Oxfam stores and community centers, and campaigned to supermarkets to stock us. Our first big listing was in 1994 – and the rest is history….

We’ve got a great video ‘I am Cafédirect’, it gives a real taste of the people who spend their time, effort and expertise growing coffee, tea and cocoa that goes into our hot drinks.

YouTube Preview Image

Cafédirect is all about building communities, both in grower co-operatives in Latin America, Africa and Asia, but also back here in the UK – and Fairtrade Fortnight is a great time to get involved. We are currently working hard to create Tea Party Kits that you can all use in your communities over Fairtrade Fortnight, and beyond to get together over a cuppa, bake some cakes using Fairtrade ingredients and have a great time. It’s also an excellent way to demonstrate to the unconverted that some Fairtrade products can be of the highest quality.

We’ll be taking orders for the Tea Party Kits at the beginning of February, but in the meantime you can join our Facebook event and sign up to be a Friend of Cafédirect to find out more…

The perfect tea party?

The perfect tea party?

A BIG thank you to Fran from Kensington WDA for organising the big day, traidcraft and Shared Interest for coming along and everybody else for their energy and enthusiasm.

Alex GeorgiouAlex Georgiou is Communities and Partnerships Manager at Cafédirect. Alex is a guest blogger – all the views expressed are his own and do not necessarily represent the views of the Fairtrade London Campaign.

Alex Bregman Authentic Jersey